I recorded walkthroughs of recent projects, rather than trying to write out all the details here. For many of the things I work on, it's more than just microcopy or UX Writing, so posting UI images without context didn't feel right. Probably best to watch these at 1.5x.
TL;DW You used to be able to have as many people as you wanted. Now you can have 10. Limited blowback received, unlimited $$ made. Download the PDF
TL;DW Trello had never had a Content Designer before. I established the craft, created the engagement model, and did a shitload of education. Now Content Design is a core piece of the product development process. Download the PDF
TL;DW Amazon appstore needed to migrate. I did research to see what perceived value was the most important to customers and tailored the content to match. It was hella successful.
TL;DW Not really product design, but I developed a successful campaign for a store opening in Washington D.C. in the midst of an election.
TL;DW Jira is better for teams doing project management. We sent people from Trello to Jira via ads and a whole crossflow experiment. I led the design and we kicked ass.
TL;DW We deprecated one pricing tier, introduced another, did a whole renaming process, and sunset an old SKU all that the same time. E-Z.